Information and Reviews, Technology

Why Is It Crucial To Invest In A Good Explainer Video?

Explainer videos have become increasingly popular in recent years. They are commonly used by businesses to introduce new products or services to potential customers, demonstrate how to use a product or service, or provide an overview of a company or organization. They can also be used for educational purposes, such as to explain a scientific concept or a historical event. Whether it is a video for sales team or for administrative discussion, explainer videos are designed to explain a concept, product, or service to an audience in a simple and e explain a concept.

What are the Main Positive Aspects of Explainer Videos?

Increased attention spans: In the age of information overload, people tend to have shorter attention spans. Explainer videos help to grab and hold the viewer’s attention by presenting information in an engaging and visually appealing way.

Easy to understand: Explainer videos simplify complex ideas or concepts, making them easier for viewers to understand. They use visuals, animations, and storytelling to convey information in an informative and entertaining way.

Versatile: Explainer videos can be used for various purposes, such as marketing, education, training, and communication. They can be customized to fit the needs of different industries and audiences.

Offer exceptional customer service: A happy customer is more likely to become a repeat customer and recommend the business to others. Provide exceptional customer service to build strong relationships with the customers.

Shareability: They are highly shareable on social media and other online platforms. They can help to increase brand awareness and drive traffic to websites or landing pages.

Increased conversion rates: According to studies, explainer videos can increase conversion rates by up to 80%. This is because they effectively communicate the value proposition of a product or service and help to build trust with potential customers.

The explanatory video for sales team is easily shareable on social media platforms, making them a cost-effective marketing tool for businesses of all sizes. 

Some Tips to Create an Effective Explainer Video

Define the target audience: It’s important to have a clear understanding of who the audience is, what their needs are, and what they want to learn from the video. This will help tailor a message to the audience and make the video more engaging.

Keep it short and concise: Explainer videos should be no longer than 2-3 minutes. People have short attention spans, and a company needs to get a message across quickly and clearly.

Use clear and simple language: Avoid using technical jargon or complex language that might confuse the audience. Use simple language that is easy to understand, and explain any technical terms or concepts that might be unfamiliar.

Use visuals to enhance a message: Visuals are a powerful tool in explaining complex concepts. Use graphics, animation, or live-action footage to help illustrate a message and make it more engaging. 

Use a strong call to action: At the end of a video, include a strong call to action that tells the audience what to do next. This could be to visit the website, sign up for a free trial, or contact for more information. 

Choose the right tone and style: The tone and style of the video should match a brand and appeal to the target audience. For example, if the brand is fun and playful, or might want to use a cartoon or animation style. If the brand is more serious and professional, the video might use live-action footage.

Get feedback and iterate: Before launching a video for sales team, get feedback from a few people and make any necessary changes. This will help to ensure that the video is effective and engaging.


Overall, explainer videos are a highly effective way to communicate complex ideas and information in a way that is engaging, entertaining, and easy to understand. Explainer videos are popular because they are highly effective at capturing the audience’s attention and conveying information quickly and concisely. There are several types of explainer videos, including whiteboard animation, motion graphics, and live-action videos. The whiteboard animation video feature is excellent for making video for sales team. They typically use a combination of visuals, narration, and music to convey complex information in an easy-to-understand format. It’s time to develop a unique brand identity that reflects business values, mission, and vision.